Lance Krall


Partner, Head of Television

After getting his Film and Theater degree at Georgia State University, Lance co-founded The Whole World Theatre, which became one of Atlanta's most popular comedy destinations. In 2000, he moved to Hollywood, and after memorable turns on Steve Martin’s “The Downer Channel” and "The Joe Schmo Show,” Lance continued blazing his own path, creating and starring in Spike TV’s “The Lance Krall Show,” and Vh1’s “Free Radio.” Lance has also written on such popular hits as “Breaking In,” “Last Man Standing,” and “It’s Always Sunny in Philadelphia,” and Co-Executive Produced TruTV’s unscripted comedy, “Fameless.”  Lance is excited to return to his Atlanta roots, developing projects with the talented and diverse creatives that populate the South.



Partner, Head of Production

A Greek-American who speaks three languages, Siaggas is just as diverse when it comes to filmmaking. A member of SAG since the age of 12, his love for the industry propelled him into a film production major. Since then, Siaggas has produced and directed hundreds of commercials, advertising campaigns, and television shows, and his company, “Spots Films,” has become one of the most sought after full-service commercial production companies in the South. This Emmy winning director produced and directed “The Lance Krall Show” for Spike TV and “Free Radio” for VH1, as well as several comedy shorts for “Jimmy Kimmel Live!” Peter has directed celebrities including Will Ferrell, Jack Black, Katie Perry, Will Smith, Mark Wahlberg, Cameron Diaz, Daniel Radcliffe, and even President Obama.


Partner, Head of Business & Legal Affairs

Peter is an experienced entertainment lawyer who grew up in Atlanta, Georgia. Peter helped draft portions of Georgia’s Entertainment Industry Investment Act, which has propelled Georgia to the third largest entertainment production destination in the country. Peter works with most of the major motion picture studios, television networks and cable companies making film and television productions in Georgia. Peter leads the Entertainment practice at the consulting firm of Bennett Thrasher, LLP and is Of Counsel to the law firm of Macey, Wilensky & Hennings, LLC, where he advises clients in film and television incentives matters.

Tara Ochs


VP of Development 

Tara’s deep connection to the acting, comedy, and writing community in Atlanta, as well as her many years in Los Angeles make her the perfect liaison between local talent and Picture It.  As a comedy improviser, Tara regularly performs and teaches at Dad’s Garage Theater in Atlanta, and has also toured with The Second City. Tara is also an accomplished writer, creating comedy shows and nationally touring plays - most recently she penned a video game for IBM and developed a one-woman show addressing social justice issues with Seven Stages Theater. She brings her years of experience to Picture It as a producer seeking to nurture regional talent and support the growth of Georgia’s burgeoning film industry.